KAREN HARDING
Raleigh-Durham, NC | 516-428-3456 | [email protected] | karenhardingmedia.com
Award-winning digital content strategist, producer, creative director, copywriter, and project manager. Works with organizations to execute compelling video and digital communication content to connect to unique audiences. Specializes in corporate identity, public affairs, cause marketing, brand marketing, and nonprofit communications.
Key skills include:
Strategic visual content development for: corporate videos, convention films, virtual summits, web content, social media, static ads, digital presentations, pitch decks, podcasts
Production: discovery, research, proposals, copywriting, interviewing, scripting, storyboarding, creative post-production, graphic content, project management, budgeting, business development, client services, vendor sourcing
Design proficiencies: Waymark, Filmora Wondershare, Animoto, Canva, Squarespace, others
PROFESSIONAL EXPERIENCE
NARRATIVE LABS, LLC 2019 – present
DIRECTOR OF DIGITAL CONTENT AND STRATEGY, FOUNDER
Founded and developed a collaborative production company to drive organizations’ digital communication content
Research and produce persuasive videos and digital presentations to communicate identity, mission, accomplishments, initiatives, learning, and calls to action
New business includes virtual convention film kicking off the Rockefeller Brothers Fund initiative for Climate Jobs New York
THEM MEDIA
DIGITAL CONTENT SPECIALIST 2009 – 2019
Drove company’s new digital content division
Pitched projects, collaborated with clients; led public affairs, PR, and marketing content
Directed and produced persuasive content for Drive Medical, DeVilbiss Healthcare, World Energy Forum Dubai, North Shore-LIJ Health System (Northwell Health), DIY Channel, NY State AFL-CIO, United Way, and more
Interviewed CEOs, executive leadership, elected officials, employees, and stakeholders
Created static and video content for social: 2018 New York State voting campaigns
DEVELOPMENT SPECIALIST, BROADCAST 2006 – 2009
Developed programming pitches and storylines; coordinated talent, locations, and shoots
Presented at development meetings with Bravo, MTV, VH1, Oxygen Network, and talent agencies
CONSULTANT; MARKETING CONTENT STRATEGIST & WRITER 2001 – 2006
Pitched and created successful branded content strategy for McDonald’s entertainment platform
Authored extensive library of cross-platform content for McDonald’s Worldwide and Warner Bros
Composed and produced advertising musical scores and lyrics for Maybelline/L’Oreal and Ubisoft
SELECT AWARDS
Telly Award Winner:
Public Relations: Climate Jobs NY, (2021) Telly Gold Award
Public Affairs: United Nations WEF New Suburbia and the End of Sprawl (2017)
Corporate Image: Drive DeVilbiss Healthcare: Enhancing the Lives of People (2016)